Online Advertising Agency

online advertising agency in delhi

Using Google Adwords and Display advertising on other social media platforms like Facebook, LinkedIn, Twitter etc to create brand awareness and generate leads for your business.

As a full service digital agency, we create beautiful digital experience for brands and business of all sizes. We provide a strategic approach to driving proficient traffic through various coordinated online marketing campaigns. We unify Search Engine Optimization (SEO), pay per click (PPC), targeted display advertising email marketing, internet marketing, monitoring and testing PPC campaign using Google AdWords, to get the right user to your website. Our intelligent social media campaigns interact with users with achievable targets that make your business grow.

Our digital marketing services are customized to drive quality traffic to your website and mobile app to generate leads and profitable growth to your business.

Online Advertising: Paid Social
Paid Social advertising on social media platforms like LinkedIn, Facebook, Twitter, Instagram work similarly to paid search, with the notable exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around.

One of the greatest strengths of paid social advertising is the advertiser can target users with hundreds of parameters, from demographic data (such as age, gender, income, level of education, and marital status) to browsing preferences and social behavior.

Advertisers can also target users based on the types of pages and profiles they follow, the things they buy, and the news they read. These custom audiences can be created from existing customer data (to create “lookalike” audiences of similar users) to email lists, which Facebook and Twitter can pair with their data about these users to reveal greater insights about their behavior. You can really dig deep in terms of targeting.

Knowing Your Audience
Our paid social advertising managers strive hard to know a client’s ideal customers inside and out to ensure that they’re targeting the right audience segments with the right messaging. This is where buyer personas come into play.

Creating detailed buyer personas for your ideal customers allows us to go beyond surface-level information about your most loyal customers. This not only allows maximizing the effectiveness of advertising spend, but also offers more relevant, targeted ads to the audience.

Online Advertising: Campaign Elements
There is much more to online advertising than simply placing an ad on the Internet and hoping for the best. The most effective advertising campaigns combine numerous interconnected elements, all of which perform unique functions to maximize the campaign’s potential.

Text and Visual Ads
Google AdWords and Bing Ads offer advertisers the choice of either textual ads or visual advertisements, such as banners referred to as search ads and display ads. There are numerous advertising formats available to today’s advertisers including sponsored content on Facebook and Twitter, allowing you to choose the format and advertising network that best suits the needs of your campaigns.

Landing Pages
We design and develop landing pages that are specialized, optimized web pages that visitors are taken to upon clicking an ad. These pages are highly specific to the purpose and primarily used to capture leads.

Kaavin Communications always uses metrics to define and refine online campaigns. We try and know exactly how well ads are performing, and from where their traffic is coming. This is why for us analytics is a crucial component of any online advertising strategy. We also share data captured through Analytics with our customers.

Email Marketing
Email marketing is one of the most common elements in an online advertising campaign. Some customers request us to launch email-only campaigns to highlight time-specific offers or content downloads, whereas others use email to complement their other digital marketing channels.

Consumers rarely discover a website and decide to make a purchase immediately. The customer journey can be lengthy and complex, and take place across multiple devices and websites over prolonged periods of time. For this reason, remarketing has become one of the most important tools in a digital marketer’s toolbox. Remarketing allows you tracking users who have visited the website – but failed to convert or take action – once they leave the said site, and serve ads to them on other websites. This not only significantly increases brand awareness, but also provides numerous further opportunities for the user to revisit your website and convert at a later time. Remarketing can be enabled on search and display campaigns, as well as social advertising initiatives.

PPC and Paid Social – The Perfect Combination
At Kaavin Communications our experience has been combining the reach of paid search and the deep targeting of paid social is the most effective way to maximize your return on investment, reach new customers, and grow your business.